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NEWS & INSIGHTS

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<p>Have anything on your to-do list this weekend? why not take a look at our recommended list of #Sitecore books inspired by @Sitecore's #LearnSitecore competition last month. It is an easy and quick useful guide to start with.</p>
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<p class="font_8"><span style="text-decoration: underline;"><a rel="noopener" href="https://www.amazon.com/Professional-Sitecore-Development-Solutions-Practices/dp/1484222911/ref=sr_1_1?ie=UTF8&amp;qid=1541106522&amp;sr=8-1&amp;keywords=sitecore" target="_blank">Professional Sitecore 8 Development: A Complete Guide to Solutions and Best Practices</a></span></p>
<p class="font_8">This is one of our favorite books to start with. If you are new to Sitecore or refreshing your mind around how to do certain things, the proper way, then this book is for you.</p>
<p class="font_8"><em>"Because Sitecore is such a large, complex platform, developers often have a hard time coming up to speed, even after completing a Sitecore training course for developers. However, leveraging the design patterns and other practices laid out in this book will make that transition much easier."</em></p>
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<p class="font_8"><span style="text-decoration: underline;"><a rel="noopener" href="https://www.amazon.com/Practical-Sitecore-Configuration-Strategy-Capabilities/dp/1484212371/ref=sr_1_2?ie=UTF8&amp;qid=1541106522&amp;sr=8-2&amp;keywords=sitecore" target="_blank">Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities</a></span></p>
<p class="font_8">If you liked our first book, then why not try the second book by these Awesome authors. Have a look into the best practices of setting marketing campaigns, A/B testing, and why not, creating landing pages that are optimized for your campaigns!</p>
<p class="font_8"><em>"The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices―taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere."</em></p>
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<p class="font_8"><span style="text-decoration: underline;"><a rel="noopener" href="https://www.amazon.com/Little-Book-Sitecore-Tips/dp/1999774000/ref=sr_1_4?ie=UTF8&amp;qid=1541106522&amp;sr=8-4" target="_blank">The Little Book of Sitecore Tips: Volume 1</a></span></p>
<p class="font_8">Oh my! Oh my! this little gem of #Sitecore tips is something you need to have on your bookshelf or your Kindle! whether it is Sitecore 8 or 9, this is your way to go for fresh insight or a quick Sitecore learn!</p>
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<p class="font_8"><span style="text-decoration: underline;"><a rel="noopener" href="https://www.amazon.com/Little-Book-Sitecore-Tips/dp/1999774027/ref=sr_1_5?ie=UTF8&amp;qid=1541106522&amp;sr=8-5" target="_blank">The Little Book of Sitecore Tips: Volume 2</a>\</span></p>
<p class="font_8">This one is written based on Sitecore 9, however, these tips are written with more architect/design mentality in mind. If you are looking into validating how Awesome your Sitecore implementation is, just read this book!</p>
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<p class="font_8"><span style="text-decoration: underline;">Connect: How to Use Data and Experience Marketing to Create Lifetime Customers</span></p>
<p class="font_8">If you are interested in implementing the correct Customer Experience as we do, then this book is for you!</p>
<p class="font_8"><em>"Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle."</em></p>
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<p class="font_8"><span style="text-decoration: underline;"><a rel="noopener" href="https://www.amazon.com/Agile-Principles-Patterns-Practices-C/dp/0131857258" target="_blank">Agile Principles, Patterns, and Practices in C#</a></span></p>
<p class="font_8">If you are familiar by now with everything Helix in Sitecore or just started hearing about it, you can always go back to where everything started!</p>
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<p class="font_8"><span style="text-decoration: underline;"><a rel="noopener" href="https://www.amazon.com/Dependency-Injection-NET-Mark-Seemann/dp/1935182501/" target="_blank">Dependency Injection in .NET</a></span></p>
<p class="font_8">By Far, you have been reading into the different nitty gritty around Sitecore, one final step towards understanding the whole picture around Sitecore! we recommend reading Chapters 3, 4, and 7 if you don't want to go through the entire book!</p>
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#LearnSitecore

Our Sitecore guide to an awesome weekend read!

Our latest news and insights

NEWS

Recommended list of Sitecore Books inspired by Sitecore's Learn Sitecore competition.

Sitecore guide to an AWESOME read! | Appleztech

Sitecore MVP Awards

<p class="font_7"><span>The Sitecore MVP program recognizes professionals for outstanding technology, strategy, and commerce passion and expertise.</span></p>
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<p class="font_7"><span>Applez Tech's CTO, Ishraq Al Fataftah, has been named Sitecore Technology MVP 2018 for the third time.</span></p>
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#learnSitecore

The Sitecore MVP program recognizes professionals for outstanding technology and strategy.

Sitecore MVP Technology 2019

<p class="font_8">Amman, Jordan — February 03, 2019 —ApplezTech Thursday announced that<span> Ishraq Al Fataftah, CTO</span>, has been named a Most Valuable Professional (MVP) in the Technology<span> </span>category by <a rel="noopener" href="http://www.sitecore.com/" target="_blank">Sitecore</a>®, the global leader in digital experience management software. Ishraq Al Fataftah was one of only 186 Technology MVPs worldwide to be named a Sitecore MVP this year.</p>
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<p class="font_8">Now in its 13th year, Sitecore’s MVP program recognizes exceptional professionals from the Sitecore community who actively share their expertise in Sitecore products to advance the future of customer experience and drive organizational change. A distinguished group of 315 Sitecore experts from the more than 12,000 certified developers and more than 20,000 active community participants, Sitecore MVPs are awarded for the quality, quantity, and level of impact of the contributions they make by sharing their product expertise and mastery of the Sitecore platform with other Sitecore partners and customers.</p>
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<p class="font_8">“Sitecore is our favorite platform when transforming the digital experience of our customers as they are changing the way we innovate and speed time to market. We are happy that our CTO, Ishraq Al Fataftah, has been recognized for the fourth year,” stated Nabeel Adnan, Managing Director, ApplezTech.</p>
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<p class="font_8">Applez Tech is a digital agency and consultation provider. Located in Amman, Jordan, ApplezTech has a global presence in the US, Europe, and the MENA region. Our professional team, including our Sitecore MVP, has been contributing to the Sitecore community for the past year and we are happy that Sitecore has recognized our efforts by awarding the title to our CTO for the fourth time.</p>
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<p class="font_8">“The Sitecore community is renown as a place where members can easily collaborate and benefit from the vision and technical knowledge of one another,” said Pieter Brinkman, Senior Director of Technical Marketing at Sitecore. “Within this community, MVPs set the standard of excellence for product expertise, enthusiasm, and willingness to donate time and energy to help customers and partners realize the full power of the Sitecore platform. Their passion is instrumental to the ongoing success of the Sitecore ecosystem.”</p>
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<p class="font_8">The Sitecore Experience Platform™ combines web content management, omnichannel digital delivery, insights into customer activity and engagement, and strategic digital marketing tools into a single, unified platform. Sitecore Experience Commerce™ natively integrates content and commerce so brands can fully personalize and individualize the end-to-end shopping experience before, during, and after the transaction. Both platforms capture in real-time every minute interaction—and intention—that customers and prospects have with a brand across digital and offline channels. The result is that Sitecore customers are able to use the platform to engage with prospects and customers in a highly personalized manner, earning long-term customer loyalty.</p>
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<p class="font_8">More information can be found about the MVP Program on the Sitecore MVP site: <a rel="noopener" href="http://mvp.sitecore.com/" target="_blank">http://mvp.sitecore.com</a>.</p>

Ishraq Al Fataftah Wins Sitecore Most Valuable Professional Award

 Our CTO named Sitecore Technology Valuable Professional, 2019

Ishraq Al Fataftah CTO of ApplezTech had named the Most Valuable Professional (MVP) in the Technology category by Sitecore®, MVP program recognizes exceptional professionals from the Sitecore community.

Sitecore MVP Press Release | Appleztech

Our CTO named Sitecore Technology Valuable Professional, 2019

SITECORE SYMPOSIUM 2018

<p>Join our CTO and Sitecore MVP,<span> </span>Ishraq Al Fataftah<span> for an all-female Sitecore MVP panel as they discuss why ensuring gender equality is good for business, how your company may inadvertently be contributing to a gender gap, and how we can all help close this gender gap.</span></p>

Sitecore Symposium 2018 - Orlando, USA

all-female Sitecore MVP panel as they discuss why ensuring gender equality is good for business

Appleztech News | Sitecore Symposium

Sitecore Symposium

<p>We are very excited to announce that<span> </span><span style="text-decoration: underline;">Ishraq Al Fataftah</span>, Agency CTO, will be speaking at this year’s Sitecore Symposium in October which is being held at Disney World, Orlando Florida!<br /><br />Sitecore Symposium is the most anticipated event that brings together the best in the Sitecore community to champion the latest Sitecore successful implementations and latest updates.</p>

Sitecore Symposium is the most anticipated event

Sitecore Symposium 2018 - Orlando Florida

Ishraq Al Fataftah, our CTO, was speaking at Sitecore Symposium in October at Disney World, Orlando Florida!

Sitecore Symposium | ApplezTech

SUGCON BERLIN WOMEN ROUNDTABLE

<p>Watch an incredible roundtable discussion on Sitecore, GDPR, Machine learning, and more from the Sitecore User Group Conference in Berlin with Martina Welander, Una Verhoeven, Livia Dobocan, and our own, Ishraq Al Fataftah. Click<span> </span><a rel="noopener" href="https://www.youtube.com/watch?v=SDiU1l_Ivxc" target="_blank">here.</a></p>

SUGCON Berlin: Women Roundtable

Roundtable discussion on Sitecore, GDPR, and Machine learning with Ishraq Al Fatafteh Appleztech CTO

SUGCON Berlin | ApplezTech

SUGCON Europe

<p class="font_7"><span>This year, Applez Tech participated in SUGCON Europe 2018 which was held in Berlin between April 23 and 24.</span></p>
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<p class="font_7"><span>Check our session titled "<a rel="noopener" href="https://youtu.be/Xs9Jd51H3Ak" target="_blank">When marketing automation is on Steroids!</a>" <a rel="noopener" href="https://youtu.be/Xs9Jd51H3Ak" target="_blank">here</a>.</span></p>

SUGCON Europe 2018

Applez Tech participated in SUGCON Europe 2018

SUGCON Europe 2018 | Appleztech

Sitecore MVP Logo 2020 (2)

<p>We are extremely proud that ApplezTech has been awarded two Sitecore MVP awards this year. Both Nabeel Adnan who won the Sitecore Technology MVP award and Ishraq Al Fataftah, who won the Sitecore Strategy MVP award are among 31 strategy MVPs and 141 Technology MVPs worldwide.</p>